We make
local businesses contractors home services roofers HVAC plumbers painters remodelers pool builders landscapers law firms financial advisors med spas dentists chiropractors fitness studios
a name DFW trusts
before they're ready to hire.

• ✅Messaging framework built from scratch — English-speaking audience finally connecting with their story
• ✅265 followers in 30 days — up from 24 — local homeowners, realtors, property managers, and referral partners now following and actively messaging
• ✅55,000+ local views driving real awareness across Garland and surrounding zip codes
• ✅976 profile visits — real people checking them out before they were ready to call
• ✅32+ inbound inquiries from interested local prospects within the first month
• ✅3 months of content filmed, edited, captioned and scheduled — fully on autopilot
• ✅Geo-targeted ads running to exact DFW service zip codes — every impression counts
• ✅Pipeline so full the new focus is building a sales and follow-up system — not finding leads

They went from invisible to inbound in 30 days. The system did what years of random posting never could — put the right message in front of the right people in the right zip codes.

• ✅$0.89 cost per local follower — 2,800 followers acquired through ads
• ✅$27 customer acquisition cost for new orders — 96 new customers total
• ✅$250 CAC for recurring weekly customers — LTV of $4,800/yr per customer
• ✅10 new weekly recurring customers added — compounding revenue every week
• ✅300,000+ local views — DFW knew Z Palm Kitchen before they ever ordered
• ✅Previous "best weeks" became the new baseline for bad weeks
• ✅Had to hire a second chef and explore a driver to keep up with order volume
• ✅Completed the Authority Accelerator — learned to run ads in-house completely
• ✅Cole fired himself — Zach now runs everything independently, 100% of budget goes to ads

Every 30 new local followers produced one new order. Every 300 produced a new weekly recurring customer worth $4,800 a year. At $0.89 per follower — that math scales. The first half of his order baseline took 5 years to build. The second half took under 120 days and $2,500 in ads.

• ✅Phase 1 — Prospecting: Reach campaign targeting high net worth DFW zip codes AND cities recently hit by hail and high wind storms — driving profile visits, engagement, saves, and shares. Building familiarity in markets where roofing demand was highest
• ✅Phase 2 — DM Campaign: Ran simultaneously — dedicated messaging campaign in storm-impacted and high net worth areas driving direct inbound conversations. Separate testimonial ad from previous clients generating inbound messages from warm local homeowners
• ✅Phase 3 — Retargeting: Once warm audience was built from profile visits, clicks, and engagements — shifted almost exclusively to retargeting. Offers, testimonials, before/afters, and client wins served to people who already knew the name. Lower cost per lead, higher intent conversations
• ✅58 inbound DM conversations in 30 days — $855 in ad spend
• ✅40,900 unique North Texas homeowners reached in the first month
• ✅516 profile visits at $0.84 each — near-elite for DFW roofing industry (avg $1.50–$3.00)
• ✅CPM of $9.69 — below North Texas roofing average of $11–$18, prospecting campaign hit $5.32 (elite)
• ✅Retargeting campaign drove DM conversations at $10.25 — higher intent, warmer audience
• ✅Reach grew 110–121% vs prior period across both Instagram and Facebook — elite level
• ✅Replaced the referral roller coaster with a controllable, on-demand lead source
• ✅Custom storm intelligence map built covering 88 verified events across 50-mile service radius

At $13 per conversation and an average job worth $8,000–$25,000 — spending $855 to generate 58 inbound inquiries is the kind of math that makes scaling obvious. One closed job pays for months of ads. Referrals built the business. Local ads gave it stability.